Built to Break the Wall
Your Growth Partner for
Retail Success
- Real retail access, not just theory
- Fully managed backend — sourcing to labeling
- Trusted by major distributors and fast-growing brands
Total Stores Reached
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BUSINESS CONSULTANT -
FREE CONSULTATION
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MARKETING STRATEGY
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BUSINESS GROWING
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BUSINESS GROWING
Company mission and vision
Our mission to top
success
Credibly administrate robust resource intellectual capital. Credibly brand the market positioning.
Our History Our History
Our mission to top
success
Credibly administrate robust resource intellectual capital. Credibly brand the market positioning.
Our History Our History
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From Warehouse Roots to Retail Powerhouse
XCatapult was born from the hustle of a family-run warehouse in New York. What began as packing karaoke boxes turned into a mission to help brands scale smartly and swiftly. With over $800M in product sales and decades of industry insight, we’ve built a streamlined system to guide brands from concept to checkout counter.
- 20+ Years of Industry Experience — From startups to national retailers
- $800M+ in Sales — Proven success across diverse product categories
- Nationwide Distributor Network — Direct access to trusted retail partners
Built by Experts.
Driven by Purpose.
At XCatapult, we’re a hands-on team of brand strategists, retail veterans, and distribution pros who know what it takes to get your product on the shelf. We go beyond advice — we partner with you to launch, scale, and win at retail.
- Retail Veterans — Real-world experience in store placement, pricing, and packaging
- Hands-On Partnership — We work directly with founders, not from the sidelines
- Strategic Matchmaking — Connect your brand with the right distributors
- Execution-Focused — We bring structure and speed to go-to-market strategies
- No Guesswork — Clear processes, proven systems, and the right people guiding you
Our Story
At XCatapult, our journey began in a family-owned karaoke distribution warehouse in Westchester, NY — where our founder Charles learned to pack boxes for his father’s music business. That early exposure to distribution sparked a passion for helping brands get their products into the right hands. Fast forward to today, XCatapult is a strategic launchpad for product creators looking to grow. Whether it’s convenience store items or high-end consumer goods, we help brands break through retail gatekeepers by connecting them with top-tier distributors and franchise operators across the U.S. With over 20 years of experience and $800M+ in sales behind us, we’ve created a proven system to take products from startup to shelf — helping brand owners navigate growth, placement, and positioning with speed and clarity.
Our Team
XCatapult is powered by a specialized team of brand strategists, distribution experts, and retail veterans who understand the grind of getting into stores. We’re not just consultants — we’re partners who roll up our sleeves to connect products with purpose to the shelves they deserve. Every member of our team brings real-world retail experience and insight to the table. From packaging and pricing to distributor matchmaking, we work hand in-hand with brand founders to build a foundation that scales. What unites us? One mission: to eliminate the heavy guesswork and get your brand retail-ready — faster, smarter, and with the right people behind you.
SINCE 2007
We make the most strategic distribution moves
We don’t just talk shelf space — we get you there. Backed by decades in retail, our team fuels brand growth by connecting the right products with the right partners, at the right time. From startup to scale-up, XCatapult is your launchpad.
Trusted experience from $800M+ in sales
Proven network of top-tier wholesalers and retailers
End-to-end support from packaging to placement
Real retail insight, not just theory
Our achivement from 18+
years of marketing
Work Completed
Satisfaction Rate
Expert members
Introducing our dedicated
expert consultants
PROFFESSIONAL
MEMBERS
Donna L. Aguilar
Manager Themevally
Linda F. Collins
SR Marketer
Donna L. Aguilar
CEO & Founder
Melia T. Brake
SR Marketer
Dorothy E. Foster
Executive office
Nancy G. Johnson
Sales Executive
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Comercial planning
for business
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and security
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Related competitor
research
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highly impact
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Comercial planning
for business
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Comercial planning
for business
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Built for emerging brands, backed by real distribution.
We connect you with trusted wholesale partners and help you
scale from pitch to packaging.
Our Team
Passionate experts. Proven execution.
Our team of brand strategists, product specialists, and distribution pros bring industry insight and real-world experience to every touchpoint. Every team member plays a unique role — but we’re all united by one mission: To Catapult your brand to success.
Lets collaborate with us!
We work closely with ambitious brands to build momentum, unlock shelf space, and move product — together. Whether you're scaling or just getting started, we bring the network, experience, and hustle.
What’s our satisfied clients
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